Biden Watches: Origin and reviews – Are they good?


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Despite what their name might suggest, Biden watches have no relation to the current President of the United States but rather represent a curiosity in the broad market of affordable timepieces.

Personally, I find this potentially confusing name to outline a peculiar marketing strategy that leaves no one indifferent, especially considering the brand’s origin.

However, this approach raises questions about originality and quality, challenging me to delve beyond the name to discover its specific origin and the true value of these watches.

✚ Where are Biden Watches from? Brand origin

The Biden brand emerges under the wing of Guangzhou Zhenhuo Watch Co. Ltd., a company based in Guangzhou, a city known for being a major manufacturing and export center in China.
Biden Watch

Guangzhou Zhenhuo Watch Co. Ltd. is distinguished by its ability to not only produce watches under the Biden brand but also offer OEM (Original Equipment Manufacturer) and ODM (Original Design Manufacturer) services to global clients.

This means they can design and manufacture watches that other brands can sell under their own name, allowing for a wide range of products that may vary slightly in design or technical specifications according to customer needs.

Through its presence on online selling platforms like AliExpress, Wish, and DHGate, Biden has effectively positioned itself in the niche of affordable Chinese watches, facing the challenge of competing in a saturated market with a focus on value for the price.

Its market strategy stands out by offering products at competitive prices directly to consumers, eliminating the additional costs associated with physical stores and intermediaries.

This origin and business model explain how Biden has been able to offer watches at extremely affordable prices without completely sacrificing design and certain quality features.

✚ How are Biden Watches? Features and design

Biden watches, while positioned in an accessible market segment, spare no effort to offer a pleasing aesthetic and functionalities that exceed expectations considering their price.

However, a detailed inspection reveals both virtues and limitations in their construction and design. Let’s break them down:

➤ Dial and display

Biden models are characterized by their diversity of dial designs, including options ranging from minimalist to more complex chronographs.

The dials often exhibit commendable clarity in readability, with applied markers and sub-dials adding a layer of visual depth.

However, the quality of the lume (luminous material) can be inconsistent, affecting readability in low-light conditions.

Biden BD0340

➤ Case

Often described as “stainless steel,” Biden watch cases should be evaluated with skepticism, as this feature is not always accurately described.

In some cases, the stainless steel promise may instead refer to lower-quality metal alloys with a coating that simulates steel, which could compromise long-term durability and corrosion resistance.

➤ Bracelet

Surprisingly, the bracelet of Biden watches, often made of stainless steel, stands out above its price range, offering comfort and aesthetics noticeably superior to what is expected.

However, a closer look reveals the use of folded links, an ingenious solution that mimics the appearance of solid links without actually being so, suggesting a compromise in quality.

Despite this, the bracelet maintains a good balance between durability and style, outperforming many alternatives in its price category.

➤ Movement

The movements used in Biden watches are generally of Chinese origin, allowing for low costs. For example, in their chronographs, it’s common to see the Sunon PE90 caliber (or PE903), a very economical Chinese mechanism.

Despite its affordable price, this chronograph movement offers basic functionalities with an accuracy of +/- 30 seconds per month. However, this efficiency comes with certain limitations in precision and durability compared to more expensive alternatives.

Nevertheless, for those seeking a functional watch without great expectations of long-term performance, this movement can do the job equally well.

Biden BD260

CrystalMineral
MovementQuartz
CaliberPE903
Case Diameter46 mm
Case Thickness13 mm
MaterialsAlloy case and stainless steel bracelet
Water Resistance3 ATM (30 meters)
Other FeaturesChronograph and calendar

In summary, Biden watches offer an interesting proposition for those seeking style and functionality on a limited budget. However, a clear understanding of the compromises in materials and construction is essential to establish realistic expectations regarding their performance and durability.

✚ Quality Reviews

Biden BI0240
Perception of quality in Biden watches is mixed. On one hand, many users highlight the surprising solidity of some models, especially emphasizing the value for money as a strong point. The presence of features like comfortable metal bracelets and dials with careful details contributes to this positive perception.

However, it’s important to note that some aspects, such as material durability and mechanism accuracy, have been subject to criticism.

Independent studies and analyses have shown that, in some cases, the materials used and the overall construction of the watch may not live up to what they promise, especially when claiming to be “stainless steel.”

✚ Is it Worth Buying This Watch?

The decision to purchase a Biden watch should be based on a careful assessment of what one seeks in a watch and the budget available.

For those interested in exploring watchmaking without committing a considerable sum of money, a Biden watch could be an option as they offer varied styles and are sufficiently affordable to experiment with different looks without fear of making a larger investment.

However, it’s crucial to consider the inherent limitations of their price range. Some models may offer a satisfactory experience in the short term, but their longevity and precision cannot be equated with a prestigious brand.


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Last update of links and images on 2024-10-30.

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